“It’s so crazy, it might just work.”
Yale University… Economics Class… a student named Fred Smith wrote a paper about an overnight air-freight shipping carrier system that would be responsible for a piece of cargo from pick-up to delivery, having its own aircraft, depot, and so on. His professor gave the paper a grade of “C”. Just like Smith’s professor, other people thought that the idea was indeed just like the grade it got…just a “C”. Some even thought that it was “crazy”. However, Smith held on to the idea despite what others day.
The company is called FedEx Express.
Logic will dictate that we stay away from crazy ideas. True, but the most successful companies are the ones who dared to go beyond what is “logical” and what’s “safe”. They were the ones who have ventured out of the boundaries of the norm.
Many ideas deemed as crazy at conception may just turn out to be very creative and innovative. Inspiration can come from anywhere and anyone. Sometimes, it even comes from unexpected people, places, and/or circumstances. Some may ponder on it for moment and move on. Some will just laugh and brush it off. However, others will turn it into an idea and make it work despite how silly it sounds.
Companies will have their Sales and Marketing teams to come up with new and innovative ideas. Some would even have their Research and Development teams. Some companies can be so arrogant to think that customers are just customers who do not know anything about running a company. These same companies have so much confidence in them that they believe they have all that they need to make their company better.
Customers being customers is exactly the point. They are the ones patronizing your products and/or services. They are your direct users. They have firsthand experience on what your company offers. Who else would be the best resource but your customers.
Just like in the world of motor sports, the teams who consistently win races and take home the championships are the ones who listen and work together with the drivers. The drivers are like customers, the engineers – the company employees, and the machines – the company. If you don’t listen to your drivers, then you would not know what is great about your machine and what needs to be worked on. If you don’t listen, your machine can have a busted engine or even worse – a wall crash. In the end, you will have an injured driver and a wrecked machine.
It’s true that implementing new ideas can be very risky and there’s a huge chance that it may fail, but that’s where necessary studies, research, analyses, planning and so on come into place. This is the perfect opportunity for you to take advantage of ExitShopping.
With the years of experience collaborating with huger retailers, we have successfully adapted customer ideas into feasible and sound business decisions that brought about further potential of their companies.
We dare you to be crazy. We dare you to go beyond the boundaries of the norm. ExitShopping® will work hand in hand with you to make sensible business decisions.